Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic achievements in F1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload a portion of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6bn – a record for a Formula 1 squad – following the McLaren team were valued at £3.5 billion in a change of ownership structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, plans to divest a shareholding in the region of 5%.

The 53-year-old would stay on as team boss and chief executive officer should the deal proceed.

Shareholder Breakdown

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos, who each also own one-third of the enterprise.

A Mercedes spokesperson stated: "We will be making no comment on this. The management structure of the team stays unchanged, and all three partners are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Increase

This arrangement signifies a significant increase in worth of the Mercedes team after Ineos bought its stake for £208m in 2022.

The rise demonstrates the growth in valuations of F1 teams recently due to the growing popularity of the sport around the world.

This was also seen in the box-office performance of the F1 movie starring Brad Pitt, which was released last summer and has grossed over $630 million (£458m) at the box office.

It is the actor's top-grossing film and the most successful sports movie ever released.

Present Performance

Mercedes are runner-up in the team standings, behind McLaren Racing, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 grands prix this year and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Kara Chase
Kara Chase

A tech entrepreneur and writer passionate about sharing insights on digital transformation and startup culture.